In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

TL; DR - If you require temporary results, e.g., income, don't assume that the key is catching much more demand. This technique is ending up being less efficient, and it's a way to burn precious sources. Concentrate on producing demand where you can obtain near-term success. The customer's trip can not be "bent to our will." If you c… Read More